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US Patent 8711176 Virtual billboards

Patent 8711176 was granted and assigned to Yahoo! on April, 2014 by the United States Patent and Trademark Office.

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Contents

Is a
Patent
Patent
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Patent attributes

Current Assignee
Yahoo!
Yahoo!
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
87111760
Patent Inventor Names
Athellina Athsani0
Barry Crane0
Chris Kalaboukis0
Marc Perry0
Stephan Douris0
Date of Patent
April 29, 2014
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Patent Application Number
121258910
Date Filed
May 22, 2008
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Patent Citations Received
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US Patent 12118581 Location-based transaction fraud mitigation methods and systems
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US Patent 11854153 Interference based augmented reality hosting platforms
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US Patent 11656681 System and method for determining user interactions with visual content presented in a mixed reality environment
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US Patent 11967034 Augmented reality object management system
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US Patent 12008719 Wide area augmented reality location-based services
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US Patent 11869160 Interference based augmented reality hosting platforms
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Patent Primary Examiner
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Jeffrey Chow
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Patent abstract

Disclosed are methods and apparatus for implementing a reality overlay device. A reality overlay device captures information that is pertinent to physical surroundings with respect to a device, the information including at least one of visual information or audio information. The reality overlay device may transmit at least a portion of the captured information to a second device. For instance, the reality overlay device may transmit at least a portion of the captured information to a server via the Internet, where the server is capable of identifying an appropriate virtual billboard. The reality overlay device may then receive overlay information for use in generating a transparent overlay via the reality overlay device. The transparent overlay is then superimposed via the device using the overlay information, wherein the transparent overlay provides one or more transparent images that are pertinent to the physical surroundings. Specifically, one or more of the transparent images may operate as “virtual billboards.” Similarly, a portable device such as a cell phone may automatically receive a virtual billboard when the portable device enters an area within a specified distance from an associated establishment.

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