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US Patent 7953741 Online ranking metric

Patent 7953741 was granted and assigned to Google on May, 2011 by the United States Patent and Trademark Office.

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Patent
Patent
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Patent attributes

Current Assignee
Google
Google
0
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
79537410
Patent Inventor Names
Ryohei Takahashi0
Christopher Rohrs0
Daniel S. Tarlow0
Lawrence Wen-Kai Shih0
Adam Sah0
Beverly Yang0
Date of Patent
May 31, 2011
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Patent Application Number
118748930
Date Filed
October 18, 2007
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Patent Primary Examiner
‌
Debbie Le
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Patent abstract

Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

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