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US Patent 7818208 Accurately estimating advertisement performance

Patent 7818208 was granted and assigned to Google on October, 2010 by the United States Patent and Trademark Office.

Overview Structured Data Issues Contributors

Is a

Patent

Patent attributes

Current Assignee

Google

Patent Jurisdiction

United States Patent and Trademark Office

Patent Number

7818208

Date of Patent

October 19, 2010

Patent Application Number

11167581

Date Filed

June 28, 2005

Patent Citations Received

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US Patent 11972464 Cumulative incrementality scores for evaluating the performance of machine learning models

Patent Primary Examiner

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Jean D. Janvier

Patent abstract

An on-line advertising system provides advertisements to users. At least one candidate advertisement is identified in response to an advertisement trigger. At least one key is identified relating to features of the candidate advertisement, the advertisement trigger, or a combination of the candidate advertisement and the advertisement trigger. Candidate advertisement performance is estimated based on historical data relating to the key.