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US Patent 7806329 Targeted video advertising

Patent 7806329 was granted and assigned to Google on October, 2010 by the United States Patent and Trademark Office.

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Patent
Patent

Patent attributes

Current Assignee
Google
Google
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
7806329
Date of Patent
October 5, 2010
Patent Application Number
11550249
Date Filed
October 17, 2006
Patent Citations Received
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US Patent 11974025 Targeted television advertisements based on online behavior
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US Patent 11908002 Method and system for electronic advertising
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US Patent 11915263 Device functionality-based content selection
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US Patent 11917219 Systems and methods for dynamic stitching of advertisements in live stream content
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US Patent 11805300 System for taking action using cross-device profile information
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US Patent 11869038 Tracking ad preferences in adaptive bit rate systems
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Patent Primary Examiner
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Karl D Frech
Patent abstract

A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

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