Patent attributes
In some examples, a system may receive first merchant data for a first merchant. For instance, the first merchant data may include one or more merchant characteristics associated with the first merchant. The system may assign the first merchant to a first group of merchants based at least in part on the first merchant sharing at least one of the merchant characteristics with the first group of merchants. The system may use a machine learning model to determine a customized timing at which to provide a loan offer to the first merchant. The customized timing n ay be based at least in part on loan data associated with one or more loans previously offered to the merchants in the first group of merchants. Further, the system may send the loan offer to a computing device of the first merchant based at least in part on the customized timing.
