Troy Carter (music industry)

Troy Carter is the founder and CEO of Q&A, a technology and media company focused on powering the business of music via distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars, including Lady Gaga and John Legend. He most recentlyserved at Spotify as its Global Head of Creator Services, overseeing the company’s growth strategy for artists and record labels. In 2017, Troy was also named Entertainment Advisor to the Prince Estate.

His interest in the intersection of technology and culture resulted in the formation of AF Square Investments. Early investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, Blavity, Gimlet Media, Thrive Market, PlayVs, and FazeClan.

Troy currently serves as a trustee for The Aspen Institute, Los Angeles County Museum of Art, and CalArts.