SoFi

Provider of an innovative student lending platform intended to start refinancing student loans. The company's platform includes online banking, personal, mortgage and wealth management, enabling students to receive a lower interest rate based on their career experience, monthly income, financial history and education.

SoFi also provides their SoFi Money, a cash management account which works to earn the user 1.60% APY and their SoFi Invest, a mobile application which allows users to trade stocks and ETFs, buy cryptocurrencies, and start automated investing. For all of their services, SoFi works to save on their operating costs through online-only services.

SoFi's competitors include Avant, an online platform for credit alternatives to middle income consumers; Lending Club which is an online financial platform that connects lenders with borrowers; LendKey Technologies, an online lending platform that allows users to apply for student, home improvement and auto loans; Earnest, which is an online lending marketplace that offers student loans; LendingTree, an online lending exchange connecting consumers with lenders; CommonBond, which offers students a hybrid repayment for their student loans; Prosper Marketplace, which offers a peer-to-peer loan marketplace; Upstart, which offers personal and education loans; Credible, which offers student loan refinancing for as low as 2.21% APR; Education Loan Finance, which offers variable repayment periods for as low as 2.39% APR; Laurel Road, which offers student and consumer loan options; and GreenNote, which offers students the option of receiving loans from their social network.