Shiseido

Shiseido is a Tokyo-based cosmetics company with a focus on researching and developing new beauty products. It creates beauty products, make-up, and fragrances.The company has the stated mission of offering solutions to social problems, achieving a sustainable society, and helping people find happiness through beauty products.

The company has its own brand of beauty products with the same name and consists of skincare and make-up products. Products that are sold include face lotions, eye shadows, foundations, skin brightening products, and more. It conducts research on its beauty products using psychological research, material science, skin research, hair regenerative medicine, and research regarding how food affects beauty. The company is also researching technology that is used to enable its customers to have an e-commerce experience with its brands.

Other brands that are sold through Shiseido include bareMinerals, Dolce & Gabbana, Elixir, Senka, Laura Mercier Cosmetics, and more.