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Pathmatics was formerly known as YieldMetrics and was rebranded to Adomic in 2013. The company changed its name again in 2015 and became Pathmatics. Pathmatics participated in the Launchpad LA Summer 2012 cohort and raised an estimated $4,700,000.
Pathmatics offers its marketing intelligence platform to agencies, brands, and publishers and can be used to gather data across the following applications and mediums:
- Account services
- Analytics
- Creative/content
- Digital marketing and media
- Media spend planning and buying
- Research, insights, and intelligence
- Sales planning and enablement
- Social media
- Strategy/competitive
The Pathmatics platform enables users to gain insight into their clients’ digital ad strategies, regarding share of voice, media spend across devices, historical impressions, and more. They can also gather data about client and competitor messaging, audience targeting, site targeting, spend, impressions, and flighting. These capabilities can help marketers to ensure projects are launched at the right place and time, blacklist any sites or partners that pose a risk to brand safety, and reallocate the budget.
The company offers three product variants: Pathmatics Explorer, Pathmatics Connect, and Pathmatics Custom.
Pathmatics Explorer is the company's flagship marketing intelligence product, designed to harvest data from platforms such as Facebook, Instagram, YouTube, display, video, Twitter, and more. Pathmatics Explorer allows users to get access to information such as the number of ads served, spend estimates, and insight into the digital marketing strategies of brands and publishers across the US, UK, Canada, France, Germany, Italy, New Zealand, and Australia.
Pathmatics Connect enables users to decide how much data they need and the frequency at which they require it. The company's data feed powers various systems and tools, ranging from attribution models to BI tools and CRM platforms. Pathmatics Connect's multi-touch attribution models integrate granular digital advertising data into attribution models to estimate share of voice influence.
Pathmatics' Custom digital advertising solutions range from simple recurring reports to fully custom solutions. In this product category, users decide how the data is organized and categorized.
