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Liverpool Football Club, also known as Liverpool F.C., is a professional football club based in Liverpool, United Kingdom . Founded by John Houlding on March 6, 1892 , the club is a subsidiary of Fenway Sports Group . Liverpool F.C. is known by the nickname "The Reds" and has the motto "You'll never walk alone" . The club competes in various football leagues and has received awards such as the UEFA Champions League and UEFA Europa League .
Liverpool F.C. is currently led by CEO Billy Hogan and CFO Andy Hughes . The club's board of directors includes Kenny Dalglish, John W. Henry, Tom Werner, Billy Hogan, Andy Hughes, Michael Gordon, and Mike Egan . Some notable key people associated with the club are Jürgen Klopp, Steven Gerrard, Ian Rush, and Mohamed Salah .
Liverpool F.C. has partnered with various organizations, including Nike, Inc., Standard Chartered, AXA, Expedia, Cadbury, Nivea, S. C. Johnson & Son, Sonos, Cardless, MG Cars, Electronic Arts, Carlsberg Group, and Wasabi Technologies .
Liverpool F.C. faces competition from various football clubs, including Manchester United, Chelsea F.C., Everton F.C., Manchester City F.C., Arsenal F.C., FC Barcelona, and Real Madrid C .
The club maintains a strong online presence through its official website and various social media platforms, including Twitter , Facebook , Instagram , YouTube , Snapchat , TikTok , LinkedIn , and Pinterest . They also have mobile apps available on the Apple App Store and Google Play Store .
