Lily AI

Lily AI is a Silicon Valley technology company in the fashion industry. The company uses artificial intelligence - including what they've named the "Perception and Empathy Engine" - in order to understand the emotional states of shoppers and recommend fashion styles that fit their body types and please their psyches.

Lily AI's goal is to develop technology that can mimic the thought processes of women as they are browsing at stores and trying to make decisions about what clothes to buy. The Pereception and Empathy engine is meant to understand a woman's emotions and perceptions about her body in order to recommend clothing items that will make her feel positive emotions such as confidence and to avoid insecurity. Lily's personalization capabilities should get more accurate over time, as the AI is self-learning.

Through attribution technology, Lily is also able to auto tag clothing items with deep product attributes about the shape, fit, style, and more. Then, the so called "styling engine" is used to figure out what clothes will flatter the woman's body and perception, as these are the clothes she is most likely to buy and keep long-term.