Log in
Enquire now
Latitude AI

Latitude AI

Latitude AI is a wholly owned subsidiary of Ford Motor Company focused on developing a hands-free, eyes-off-the-road automated driving system.

OverviewStructured DataIssuesContributors

Contents

lat.ai
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Autonomous vehicle
Autonomous vehicle
0
Artificial Intelligence (AI)
Artificial Intelligence (AI)
0
Location
Pittsburgh
Pittsburgh
0
Palo Alto, California
Palo Alto, California
0
Dearborn, Michigan
Dearborn, Michigan
0
B2X
B2B
B2B
0
CEO
Sammy Omari
Sammy Omari
0
Parent Organization
Ford Motor Company
Ford Motor Company
0
Spun Out From
Ford Motor Company
Ford Motor Company
0
Email Address
work@lat.ai0
info@lat.ai0
press@lat.ai0
Founded Date
2023
0
Headquarters
Pittsburgh
Pittsburgh
0

Other attributes

Announcement URL
media.ford.com/content...ng.html

Established in March of 2023, Latitude AI is a wholly owned subsidiary of Ford Motor Company. Latitude AI was established to focus on the development of automated driving technologies, with a special early focus on Level 3 automation capabilities. This includes an eyes-off, hands-off system for passenger vehicles.

The establishment of Latitude AI came after Argo AI, a joint venture between Volkswagen and Ford Motor Company and with a focus on Level 4 and Level 5 autonomy—particularly in the realm of automated fleet vehicles and robotaxis—was wound down by both parties. This came as Level 4 and Level 5 automation was seen to be too far away to make Argo AI profitable in the near term. With the establishment of Latitude AI, Ford Motor Company hired approximately 550 former Argo AI employees.

Latitude AI is headquartered in Pittsburgh, with additional engineering sites in Dearborn, Michigan, and Palo Alto, California. The efforts of Latitude AI will initially be put toward Ford's BlueCruise technology, which offers Level 2 capabilities. Upgrading the system to a Level 3 capable automation system would improve safety while allowing drivers to take their eyes and hands off the road. It would also work to bring Ford Motor Company closer to a number of other automakers, including Mercedes-Benz and Honda, who have developed and deployed similar systems.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Ford Announces Establishment of Latitude AI to Develop Automated Driving Technology

https://www.linkedin.com/pulse/ford-announces-establishment-latitude-ai-develop-automated-yousif/

Web

FORD ESCAPE LATITUDE AI TEST VEHICLE SPOTTED: PHOTOS

https://fordauthority.com/2023/04/ford-escape-latitude-ai-test-vehicle-spotted-photos/

Web

Ford launches automated driving unit Latitude AI months after winding down Argo

https://www.reuters.com/technology/ford-launches-automated-driving-unit-latitude-ai-months-after-winding-down-argo-2023-03-02/

Web

August 5, 2022

Ford Launches New Company To Focus On Driver Assist, Latitude AI

Sam Abuelsamid

https://www.forbes.com/sites/samabuelsamid/2023/03/02/ford-launches-new-company-to-focus-on-driver-assist-latitude-ai/?sh=59739d312389

Web

March 2, 2023

References

Find more companies like Latitude AI

Use the Golden Query Tool to find similar companies in the same industry, location, or by any other field in the Knowledge Graph.
Open Query Tool
Access by API
Golden Query Tool
Golden logo

Company

  • Home
  • Press & Media
  • Blog
  • Careers
  • WE'RE HIRING

Products

  • Knowledge Graph
  • Query Tool
  • Data Requests
  • Knowledge Storage
  • API
  • Pricing
  • Enterprise
  • ChatGPT Plugin

Legal

  • Terms of Service
  • Enterprise Terms of Service
  • Privacy Policy

Help

  • Help center
  • API Documentation
  • Contact Us
By using this site, you agree to our Terms of Service.