LEGO Ventures

Founded in 2018, LEGO Ventures is a venture capital firm based in Billund, Denmark. The firm seeks to make investments in the educational technology, augmented reality, artificial intelligence and creative making sectors.

LEGO Ventures seeks to support entrepreneurs, ideas, and companies sitting at the intersection of creativity, learning, and play in a manner that aligns with this shared LEGO mission and supports the goal to reach as many children worldwide as possible with high quality, creative play, and learning experiences.

LEGO Ventures was established in 2018 after the establishment of LEGO Brand Group, which was established in 2017 to protect, develop and leverage the potential of the LEGO brand.

According to the LEGO Ventures website, the firm believes the educational technology market offers a significant opportunity to influence the engagement and information retention of early education. The firm focuses on investing in educational technology companies developing products and services fostering the curiosity, collaboration, and open-ended problem solving abilities of young children.

The firm also focuses on funding companies offering technology products and services that enable creative play in physical spaces such as toys with digital-physical integration, location-based play away from home, immersive outdoor play, and solutions for increasing play between a child and their parents.

Notable investments made by LEGO Ventures include: Klang, Peppy Pals, Thrively, Monti Kids, and Evolve Additive Solutions.