Frosted Flakes

Frosted Flakes is a cereal first introduced by Kellogg's. consisting of corn flakes "frosted" or coated with sugar.

The "Frosted Flakes" name is used by Kellogg's in United States and Canada; elsewhere, it known by the following names:

Frosties (UK, most Commonwealth nations and European countries)

Zucaritas in Latin America (the word roughly translates as "Sugaries")

Sucrilhos in Brazil

Corn Frost in Japan and South Korea

The cereal was first introduced in 1952 as Sugar Frosted Flakes. The word "Sugar" was dropped from the product in the 1980s during a time when many cereals dropped "Sugar" from their titles.

"Frosted Flakes", by itself, is purely a description of the product; as a result that term cannot be trademarked and can be used by any company making a similar product. By contrast, "Kellogg's Frosted Flakes" and "Frosties" are registered trademarks in their respective markets.

Related products

In 2003, Kellogg's launched Cinnamon Krunchers. The slogan was "They're Great 'Till They're Gone."

In 2004, Kellogg's introduced a recipe containing a third less sugar.

In 2008, Kellogg's introduced Frosted Flakes Gold. It is flavored with honey and claims to provide longer lasting energy than original Frosted Flakes.

Mascots

Tony the Tiger has been the mascot of Frosted Flakes since its introduction Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!". Tony the Tiger was originally voiced by Thurl Ravenscroft, who continued to provide his voice until his death in 2005. The character is currently voiced by the former professional wrestling play-by-play announcer, Lee Marshall. In 1997, seven-time USA barefoot water skiing champion Zenon Bilas played Tony the Tiger in a Frosted Flakes TV commercial and is the current voice of tony.

Another character, Katy the Kangaroo, was on the Frosted Flakes box for a short time.

Taglines

This cereal has had numerous taglines, but the classic, "They're great!" has always been used along with the others.

They're more than good, They're great!

They're gonna taste great!

Bring out the tiger in you! (1980s)

The taste adults have grown to love. (1980s - 1990s)

Earn your stripes!

Never let the tiger catch you!

Put a tiger on your team!

Pass it on!

Mmm mmm good!

Sponsorship

Kellogg's was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are considered classics and are available on the DVD release of the series' first season.

Frosted Flakes has been the primary sponsor of the NASCAR Sprint Cup Series #5 Hendrick Motorsports Chevrolet since 2000. Starting in the 2007 season, Kellogg's Frosted Flakes began splitting sponsorship part time with CARQUEST Auto Parts.