A customer data platform (CDP) is packaged software that creates a persistent, unified customer database that is accessible to other systems.
This type of platform is primarily used to organize customer data across touchpoints in order to be used by other software, systems, and other use cases. CDPs collect and structure real-time data into individual and centralized customer profiles. They are used as a packaged software that are used to create a customer database that is accessible to other systems. They help build a customer profile that integrates data from a variety of sources. They can include CRM and DMP, transactional systems, web forms, email, and social media activity, as well as e-commerce behavioral data, and more.
CDPs are utilized for marketing and provide information on people, and placing them as the center of marketing tactics. They offer information such as identity data, descriptive data, quantitative and behavioral data, and qualitative data. Name, demographic, location, social, career, familial, transactional, customer service, motivation, attitude, and opinion informations can all be gathered and used in a CDP.
