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Big Data for Humans is a company that has developed a data science-as-a-service platform for customer marketing in sectors such as retail and travel. The company was founded in 2014 by Peter Ellen and Steven Rose in London, England.
The company helps businesses run profitable campaigns by democratizing customer insights and opinions. The platform uses neural networks to analyze customers to provide businesses with better data about their market. The company recognized that retailers and companies in the travel sector struggle to identify who their customers and target markets are. Big Data for Humans created a platform that automates insights over billions of calculations to generate an action plan for their client's channels.
Big Data for Humans has clients such as Air Asia, Tesco, and Selfridges LTD, and has a team that spans across London, Glasgow, Singapore, and Malaysia.
Big Data for Humans is a company that participated in the Class 46 - London 2014 Winter cohort of Techstars and raised an estimated $3,200,000.
