Baltika

Baltika is a Russian brewing company. The first plant in St. Petersburg ("Baltika - St. Petersburg") began production in 1990.

In 1998-2014 it was in the form of an OJSC, since 2014 Baltika Brewing Company LLC is part of the Carlsberg Group.

The Baltika beer brand is one of two Russian brands (along with Lukoil) included in the list of the 100 largest European trademarks compiled in April 2007 by the British newspaper Financial Times[2]; according to the results of a similar rating compiled last year in 2010, Baltika was no longer included in the hundred brands[3]. The trademark "Baltika" entered the top three in the rating of brands and consulting agency Interbrand, as one of the most expensive brands

The company is owned by the Scandinavian brewing concern Baltic Beverages Holding, owned by the Carlsberg Group (100% share in the authorized capital). In November 2012, Carlsberg bought out all the shares of Baltika from other shareholders ($1.15 billion was supposed to be spent on this. Denis Sherstennikov, President of Baltika Brewing Company LLC

Activity

The production capacity of Baltika enterprises is more than 52 million decalitres of beer per month; In total, the company owns more than 30 beer and 9 non-beer brands. Sales are carried out in 98% of retail outlets in Russia. Baltika's products in 2012, according to its own data, are presented in more than 75 countries of the world, including Western Europe, North America and the countries of the Asia-Pacific region. Total sales outside the CIS countries in 2007 amounted to less than 1% of the total volume of beer produced by the company. In May 2018, Baltika began shipping a batch of 15,000 liters of beer to Honduras.

Logo

From 1990 to November 19, 2013, the logo in the form of three blue wavy lines, next to the word "Baltic" in large blue letters.

On November 20, 2013, a change in the design of the corporate logo was announced. Three wavy lines have become golden, the font of the word “Baltika” has been slightly changed, and the signature “Part of the Carlsberg Group” has been added.

Performance indicators

The number of personnel is about 9 thousand people. In 2012, the company sold 34.6 million hl of beer; total sales of products abroad in 2012, taking into account licensed production, amounted to 2.8 million hl, which is 7.5% of the company's total sales, including sales of the company's brands and in licensed markets. Baltika brands are produced under license in Ukraine, Kazakhstan, and Azerbaijan. Baltika No. 3 is the only Russian beer brewed under contract in Germany.

According to RAS, the revenue of Baltika in 2012 was approximately 89.3 billion rubles, net profit was 6.3 billion rubles.

The volume of the company's total tax deductions to the budgets of all levels and non-budgetary funds in 2012 amounted to 60.2 billion rubles.