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BORN Group

BORN Group

BORN Group or BORN, formerly known as Group FMG, is a creative design, content production and commerce solutions company.

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Contents

borngroup.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Fashion
Fashion
0
Content marketing
Content marketing
Mobile phone
Mobile phone
Digital marketing
Digital marketing
Marketing
Marketing
Advertising
Advertising
Technology
Technology
Consulting industry
Consulting industry
...
Location
New York
New York
B2X
B2B
B2B
Pitchbook URL
pitchbook.com/profiles.../53321-59
Legal Name
BORN Group Inc.
Number of Employees (Ranges)
1,001 – 5,000
Number of Employees
1,6880
Full Address
114 w 26th Street, 2nd Floor, New York, New York 10001, US
Investors
India Value Fund Advisors Private Limited
India Value Fund Advisors Private Limited
Founded Date
2001
Glassdoor ID
915780
Headquarters
Manhattan
Manhattan

Other attributes

Company Operating Status
Active
Strategic Partnerships
Fluent Commerce
Fluent Commerce
Public/Private
Public
Wikidata ID
Q5611148

BORN Group or BORN, formerly known as Group FMG, is a creative design, content production and commerce solutions company. BORN also provides system integration services, easing the adoption of complex systems by e-commerce vendors.

Products
Ceros

The company created a multi-channel marketing content platform called "Ceros", a page-turning digital magazine/catalog that embeds dynamic content, social media and ecommerce. In June 2012 Kara Swisher reported that Crowdfusion had acquired and changed its name to Ceros; at the time, the Ceros unit of FMG had twelve employees.

Other products

VIP4, developed by FMG's Colour Systems unit, a flatplanning tool which supports collaborative workflows

ICE MAPP and ICE CAPP, online and mobile application production tools which create resources combining rich media, e-commerce and social media.

History

Colour Systems was in 2003 self-described as having been "at the forefront of magazine publishing pre-press production", presumably in the United Kingdom, for about thirty-years. At that time, Colour Systems formed a three part media organization, Fresh Media Group, based in Islington (London), consisting of Colour Systems, Size Creative and Applecart Solutions. A couple of years later, in 2005, Fresh Media Group extended its services to the United States through subsidiary 291 Digital.

In 2009, Fresh Media Group, which had been known by the FMG abbreviation for some time, rebranded its four subsidiaries, having established unit BigKid since it's establishment in 2003, under a new company name, FMG. FMG was subsequently purchased by a private-equity group, at which time it rebranded once more, to the BORN Group. With respect to the terms "FMG" and "Group FMG", a self-published press release indicates that Group FMG had been founded in 1987, which is not consistent with independently published information reported above.

Acquisitions and divestments

In May 2012, the company acquired New York City-based Pod1, a creative digital services firm focusing on e-commerce; at the time, Pod1 had twenty-nine employees, while FMG's New York office had only fifteen. Pod1 had been recognized several times at the Webby Awards, in 2006, 2011, and twice in 2013.

Timeline

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Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

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References

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