Atmosphere

Atmosphere is a provider of a streaming TV service for businesses, including audio-optional television programming for businesses where the sound from a television program may interfere. The company's platform is designed specifically for use in venues such as restaurants, gyms, and hotels and requires no audio. The platform also offers opportunities for digital signage features for businesses to run in-house promotions within the content. The company has said the inclusion of its TV streaming service in a business has led to a 14 percent increase in new business, 19 percent increase in repeat business, and 16 percent dwell time.

Atmosphere was originally founded by Leo Resig and John Resig and was incubated in the founders' previous company, Chive Media Group, until it was spun out in 2019. Customers of Atmosphere's streaming service platform have included businesses such as Texas Roadhouse, Meineke, Taco Bell, Burger King, Caesars Entertainment, and Bowlero. The company states the platform is designed for any setting, including spas and wellness centers, veterinary clinics, airports, automotive centers, and bars.

The Atmosphere TV platform offers a streaming TV for businesses, including audio-optional video with no storyline to follow, and an alternative to sports broadcasting when there is no game on. It offers weekly updated content capable of playing for hours without repeats. The platform includes sixty or more channels that can be chosen based on the channel that suits the needs of a particular business. The service has a $99.99 one-time signup fee and does not have a monthly service fee.

Atmosphere is able to offer its streaming platform with no monthly fee to users by offering an advertiser-supported model, which offers various businesses a chance to reach customers, with the potential for hyper-local targeting and a chance to target audiences based on real-world behavior. The platform also offers different types of ad placement templates, such as creative or interactive advertising or L-frame or reskin advertising opportunities.

Businesses that wish to can include digital signage in the channels, similar to other advertising. The Atmosphere platform can use various assets designed on different platforms, such as Canva, InVideo, or PowerPoint, and puts the ads in front of customers already engaging with the company in question.

Atmosphere offers over sixty channels for what a business is looking for. These include Chive TV, Atmosphere News, Atmosphere Sports, Atmosphere Entertainment, Angry Birds, Paws TV, Superhuman TV, Gamesprout, Beach Bum TV, Happy TV, Deep Dive, Untamed, Lux Television, Drive TV, Alpine TV, and Oddly Satisfying TV.