Alaan

Our mission is to simplify finance for the underserved - startups and small businesses in the Middle East and North Africa. Today, their needs are virtually ignored by financial players (e.g., banks). Our initial product will focus on simplifying expenses for a business - we will make it simple for an employee to spend money for the company without needing to use their personal funds or borrowing their bosses card. We will also build software to enable the finance head/owner to oversee, control and analyze spend across the company - helping them earn rewards and also identifying savings opportunities. This model has been proven in other markets and we plan to launch in the Middle East imminently.