Addi

ADDI is a Bogota-based financial technology company specializing in creating services for digital consumer loans. It is a point-of-sale lending startup that allows for consumers to pay for products using a loan.

Users of ADDI can access the service at any of its partner stores, which consist of both physical stores and online marketplaces. In order to apply for the loan for the purchase, users need to provide identification, an email address, and a WhatsApp phone number. When users make the purchase, they can select ADDI to finance their purchase and then pay ADDI for the purchase in installments.