AIMLedge

AimLedge is a Singapore based company providing deep learning capabilities with IoT devices. As of April 1019, its primary service includes offline store analytics with video surveillance. The company utilizes the existing infrastructure of CCTV cameras to generate in-store metrics and heatmaps to help retailers make better decisions. The platform uses deep learning and anonymized statistics to generate its insights.

AimLedge allows its customers to get insights into their retail store performance on a web-based platform. The video footage from multiple sections of the store is fed into the system to analyze metrics like unique visitors, dwell time, customer engagement, and heat maps. The insights help retail owners to identify the best selling and under-performing products.

The underlying system can connect with the in-store POS data to map categorical sales and customer behavior through time. The platform is capable of integrating with multichannel marketing strategies to calculate online ad impressions, offline store visitors, and ROI. AimLedge helps retail store test layout and design changes with A/B test feature .

Gopalakrishna Hegde and Constance Tan founded the company in 2018. The company is headquartered in the Central Region, Singapore. The company was one of the inaugural winners of Artificial Intelligence (AI) Venture Launchpad in the accelerator and entrepreneurship hub held by startAD in Abu Dhabi.