4AD Records

4AD is a record label owned by the UK based Beggars Group. It was founded in London under the name "Axis" (after the Hendrix album) by Ivo Watts-Russell and Peter Kent in 1980 as an imprint of Beggars Banquet Records. The name was changed to "4AD" after the release of the first four singles. In late 1980, Watts-Russell and Kent purchased the lab...