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The New 1017 Records, also known as 1017 Global Music, LLC and formerly 1017 Brick Squad, So Icey Entertainment & 1017 Eskimo, is an American record label founded by Gucci Mane after his departure from Mizay Entertainment and the closing of So Icey. The label was home to Ralo, Hoodrich Pablo Juan, and others.
2007–2013
In 2007 Gucci Mane founded his first independent record label, So Icey Entertainment, after signing with Mizay Entertainment. Soon after Gucci released his independent album, Trap-A-Thon. On May 4, 2010, he announced that he was closing So Icey Entertainment and leaving Mizay Entertainment due to business concerns with Debra Antney.
Gucci Mane then stated that he was starting his own record label (1017 Brick Squad) and that his employer, Jerry Alvarado, was already signing a distribution deal with Asylum Records
While still signed to Mizay Entertainment, OJ Da Juiceman and Waka Flocka Flame were first artists signed to 1017 Brick Squad
Juiceman's debut album was unofficially released through the 1017 Brick Squad record label (it was officially released through Asylum Records and Mizay Entertainment). The first mainstream success for 1017 Brick Squad occurred in 2009, when Gucci released The State vs. Radric Davis.
In 2010, Brick Squad artist Waka Flocka Flame released his debut album, Flockaveli, through Brick Squad, Mizay Entertainment, and Warner Bros.
On September 28, 2010, Gucci Mane released his seventh studio album, The Appeal: Georgia's Most Wanted.
On December 16, 2011, while preparing for a music video at an Atlanta recording studio, Brick Squad artist Slim Dunkin was shot and killed while arguing with another person in the building, later identified as Atlanta rapper Young Vito.
On February 25, 2013, Young Vito was acquitted of murdering Slim Dunkin, but he was given a 25-year sentence for aggravated assault and possession of a firearm.
2013–2016
On March 15, 2013, via Twitter, Gucci Mane tweeted that he "dropped" Waka Flocka Flame and that Waka was no longer a member of 1017 Brick Squad.
The next day, Gucci's management claimed his Twitter account was hacked and he did not send the tweet about Waka Flocka.
However, Waka would claim this to be false and later diss Gucci Mane at a Dipset reunion concert in New York City. On March 27, 2013, Waka told MTV that it would be impossible for him to be dropped from 1017 Brick Squad as he owns stake in the company. He also confirmed that there was indeed a feud going on between the rappers and "they would never make music or do business together again."
On September 7, 2013, various members of 1017 Brick Squad and Brick Squad Monopoly argued back and forth on Twitter. This was the culmination of a label-wide communication breakdown and spawned Brick Squad Mafia, the label run by Mack Drama which is where Frenchie, along with a multitude of other Brick Squad Artists, first ended up after splitting from the primary group.[8]
Mack Drama is also known for being the key to Flocka's street credibility. Mack Drama had the young rapper fly out to meet with other OG Elm Street Pirus, and with a nod by the gang in its original location, by its original founding members, Flocka had his approval for repping the gang. As Mack Drama sided with Gucci Mane in the greater dispute within the label, Mack Drama and Waka Flocka have since part ways from one another. Mack Drama then went on to be the driving force behind artists like Don P (Formerly known as Fatal) and "Vee tha Rula" (who was later signed to Kid Ink), Gucci Mane, Frenchie, Wooh da Kid, and OJ da Juiceman.
Gucci Mane would go on to say "fuck brick squad" and accuse his former manager, Waka Flocka's mom Debra Antney, of stealing money from OJ da Juiceman and Frenchie. Frenchie also accused Gucci Mane of paying for Young Vito's lawyer, the accused murderer of former 1017 Brick Squad artist Slim Dunkin, which Gucci denied. Then Frenchie released a diss record toward Gucci the following day.
