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In terms of subject matter, new school tattoos are not restricted to traditional subjects (such as hearts and eagles). They feature fantastical subjects, novel patterns, and generally allow for a great deal of customization. However, old school subjects are commonly done in a new school style as a way of expressing homage or irony.

New school tattooing incorporates elements from many tattooing traditions including irezumi, old school, and folk art. It is similar to old school tattooing in that they both generally employ heavy outlines. In contrast to the restricted palette in old school, however, new school tattoos frequently use a range of bright colors. New school tattoos are not realistic in that they exaggerate details in the subject; they are sometimes compared to styles seen in cartooning, graffiti art, and themes seen in hip hop culture such as jagged edges and bubble letters.

Other accounts place the emergence of new school tattooing during the late 1980s and 1990s.Tattoo artist Marcus Pacheco is one artist recognized for popularizing new school tattooing early on.

New school is a tattooing style originating as early as the 1970s and influenced by some features of old school tattooing in the United States. The style is often characterized by the use of heavy outlines, vivid colors, and exaggerated depictions of the subject. New school also represents a transition towards openness in the sharing of techniques in tattooing.

There are multiple accounts regarding how new school tattooing began. One account posits that California tattoo artists began experimenting with multiple design styles as early as the 1970s and included subject matter such as famous film actors, Disney characters, and even the USS Enterprise from Star Trek.

It is argued that during this time, new cultural designs came from the demands of customers, and less so from the inspiration of tattoo artists.

Old school style refers to a Western or traditional American tattoo style featuring bold black outlines and a limited color palette. This limited color palette typically included yellow, red, green and black. Purple was eventually added to it as well.