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TAG Protocol is a DAO (Digital Autonomous Organization) operating Hashtag registry, Staking & Trading service on Binance Smart Chain. Users can register and perpetually own unique social media Hashtags just like they register & own domain names and use them to mine Tagcoin (Native protocol coin) by participating in daily Hashtag Staking Pool. Users can exchange Tagcoin for other crypto-currencies such as BNB, BUSD at market rate immediately on Tag Exchange. Users can also trade Hashtags with other users at Hashtag Auction Marketplace in exchange for other crypto-currencies.

• ​Register Hashtags: Collect unique #hashtag NFTs. Search & check for the availability of the hashtag you desire to register. If the hashtag is available simply register by paying for it. The Hashtag Contract will mint Primary function of registry is to accept user request to register new hashtag and mint new hashtag NFT token and to deliver newly minted Hashtag NFT Token to user's wallet. ​
• Stake Their Hashtags: This service allows users to stake their Hashtag NFT Tokens to mine or collect Tagcoin based on the Twitter performance provided by Hashtag Performance Oracles. ​
• Trade Hashtags: This service allows users to list & receive bids on their hashtag tokens. Users can also send bids on other users listed hashtags.
• ​Trade Tagcoins: This is an AMM based exchange service that allows user to exchange their tagcoin with other cryptocurrencies. Users can also earn additional income by depositing various cryptocurrencies into the liquidity pools. ​
• Become an Oracle: Oracles are independent P2P external data aggregators that collect twitter performance data of staked hashtags and rank them based on their performance and broadcast this data to Hashtag Staking Contract for the purpose of Tagcoin Distribution to staked hashtags. ​
• Invite & Earn: This service tracks users invites and calculate their commission. It also manages payments and commission claims made by users.

Over the past four decades internet has had a profound impact on our societies. According to a research (Internet world Stats, 2020) 63.2% of the entire world population has access to the internet, of which 92% consumers access internet through their mobile devices. The market for services produced and consumed on the internet is projected to generate $4.3 trillion revenues by the end of 2021 (source: statista.com).

With the rise in the use of the internet we have also seen an unprecedented adoption of Digital Platforms such as Facebook, twitter, YouTube, Spotify and many more. These platforms now generate billions of dollars in revenues and exercise extraordinary control over production and collection of user data. This has led to many within our societies to question if these platform or businesses have accumulated too much power. There are also questions about digital inequality as few platform accumulate all the traffic & income generated out of the internet economy.

As a result an anonyms group or individual by the identity (Satoshi Nakamoto) launched Bitcoin in the year 2008. It presented an alternative to the existing financial system and it's core technology blockchain opened doors towards building the decentralised internet. Since than its value has seen a meteoric rise and opened up a Pandora's box of innovation.

Post success of Bitcoin a new project called Ethereum was launched in the year 2015 which built on the success of bitcoin blockchain and allowed user more choices. It enabled creation of tokens and smart contracts within the blockchain. This allowed developers to write executable programs and build decentralised applications for an open anonyms & decentralised web.

By the time we reached year 2018 developers were able build complex financial products and settlement systems using the smart contracts. Many third party middleware tools also were developed around same time that enabled faster deployment of applications written and build on blockchain using smart contracts.

Decentralised application ecosystem took a while before it matured. By the Year 2020 it really took off. Now developers were building and launching Decentralised Exchanges, Lending, borrowing, insurance, gamming and many more innovative platforms on this decentralised web.

As the adoption has grown so has the understanding of pain points hampering the growth of the ecosystem. Developers around the world started building competing blockchains with varied solutions tackling different pain points. This has made market more competitive and given users more choices.

It is predicted that after success of coins and tokens issued on blockchains next big growth in the market will come from issuance and trading of Non Fungible Tokens. Jack Dorsey CEO of twitter opened his account on twitter for the first time since inception and posted his first tweet. He was able to convert his tweet URL into a NFT token and was able to auction it off for 2.5 million dollars.

TAG Protocol hopes to contribute to the continued evolution of blockchain based decentralised web. It achieves this by introducing the concept of Hashtag registry & ownership using a public blockchain. TAG Protocol utilizes NFT tokens issues capabilities of the blockchain to achieve this goal. Millions of people use Hashtags on daily basis to index content such as images, videos, articles and more on various social media and content platforms.

The use of hashtag is likely to continue as long as the internet exists. Tag Protocol enables netizens to register and own hashtags by creating a decentralised registry using smart contract technology.

TAG Protocol further enables users to stake their hashtags and farm Tagcoin. The farm rate of tagcoin is dependent on the performance of your hashtag on social media platforms. Thereby allowing people to earn recurring income from these hashtags as well as to evaluate value of these hashtags.

In conclusion we hope to establish Hashtag as a digital asset that people can own.

Use cases of hashtag on TAG Protocol

1. Register & own hashtag as a collectible
2. Trade hashtags with other users.
3. Use hashtags farm tagcoin and generate yield based on twitter performance.

A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol “#” in front of a word or words without spaces.

Of course they do! In today’s world of social media, users can quickly get bogged down by information overload. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube, Facebook, Google+, Pinterest and many more.

1. Hashtags simplifies the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
2. They compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
3. Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
4. They reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

Hashtags have become a standardized system used by multiple social media and content based websites. The use of hashtag as a means to aggregate & organise data is indispensable. Since the use of hashtag is indispensable for web applications that are active as well as applications might be built it can be considered as a perpetual digital asset. So allowing netizens to register & own hashtags seems like an logical progression. It allows netizens to own a piece of digital real estate that can be stored, traded and farmed.

TAG Protocol is made up of six services that will be launched at multiple stages starting with Hashtag Pre-registration and ending with launch of Hashtag Marketplace.

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