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head & shoulders

head & shoulders

head & shoulders is an american brand of anti-dandruff and non-dandruff shampoo.

All edits by  Vin Dwi 

Edits on 22 Apr, 2022
Vin Dwi
Vin Dwi edited on 22 Apr, 2022
Edits made to:
Infobox (+8 properties)
Infobox
Date incorporated
1961
Company status
Active
Industry
Parent organization
Vin Dwi
Vin Dwi edited on 22 Apr, 2022
Edits made to:
Description (+56 characters)
Article (+1562 characters)
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head & shoulders

American brand of anti-dandruff and non-dandruff shampoo

Article

Head & Shoulders (H&S) American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in United States on 1 January 1961 based in Manhattan, and used the slogan THE AMERICA AND WORLD's NO. 1 SHAMPOO.[2] The active anti-fungal ingredient in Head & Shoulders is piroctone olamine, with some "clinical strength" varieties also containing selenium disulfide.[3]

It was "The America and World's Number One Anti-Dandruff and Non-Dandruff Shampoo Brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[4] The brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[5] However, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.[6]

Ambassadors

Halsey and Katy Perry (Head & Shoulders North America and Worldwide)

Olivia Rodrigo and Lana Del Rey (Head & Shoulders Asia and New Zealand)

Taylor Swift and Billie Eilish (Head & Shoulders Middle East and Africa)

Julia Michaels and Demi Lovato (Head & Shoulders Europe)

Ariana Grande and Lady Gaga (Head & Shoulders Latin America)

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