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garnier

garnier

Garnier is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.

Garnier (French pronunciation: ​[ɡaʁnje]) is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.

Launch

Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.[1] The company's first product was a patented as the first hair lotion derived from natural plant ingredients.[2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.[2]

Expansion and products

Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.[3]

Now, Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures.[4][5]

A popular line, Fructis, started in 1996, is the Garner line of hair care and styling products. Garnier's hair color line, Nutrisse, was released in 2002. Amidst five divisions, Garnier currently have a variety of product lines such as:

Fructis

Ultimate Blends (Whole Blends in the USA)

Pure Active

Nutrisse

Olia

Color Sensation

SkinActive[3]

Original remedies

Hair Food

Organic

In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products.[6][7] Later in 2019, they partnered with an environmental group called GoodPlanet Foundation to create a new line of organic, natural cosmetics Garnier Bio/Bio Garnier.[8]

In 2019, Garnier launched their virtual shade selector tool which allows customers to try on Garnier's range of permanent hair color options before making a purchase. The technology can be used either online or in stores selling the brand's products.[9] The technology has been trialed by Walmart and Walgreens.[10]

Timeline

Patents

Further Resources

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