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adToken

adToken

AdToken is an Ethereum-based utility token solution designed for digital advertising.

AdToken (ADT) is an Ethereum-based utility token solution founded by Ken Brook, Kristen Hester, James Young, and Edwin Cheung, that is designed for digital advertising. The ICO for adToken was held on June 26, 2017 and raised $7.7 million. AdToken features an adChain Registry, integration with pre-existing RTB, adToken as a multi-purpose token, and incentives provided to adToken holders who help identify fraudulent publishers. The adToken can be used for applying, challenging, and voting on within the adChain Registry dApp, allowing advertisers to vet every website and help determine which websites are best for their ads.

Timeline

People

Name
Role
Related Golden topics

Dana Allen

Marketing and Design Associate

Danya Moon

Vice President, Revenue & Client Service

Eduardo Munoz

Product Manager

Edwin Cheung

Senior Software Engineer

Hunter Gebron

Director of Strategic Initiatives

Jon Roethke

Product Manager

Keanu Newman

Director of Business Operations, Asia-Pacific

Ken Brook

CEO

Michelle Salamanca

Executive Assistant/Office Manager

Nick Porter

Software Engineer

Sam Kim

Software Engineer

Zayi Reyes

Vice President, Marketing

Further reading

Title
Author
Link
Type

The AdChain Registry

Mike Goldin, Ameen Solcimani, NiJames Young

White Paper

adToken

Academic paper

Documentaries, videos and podcasts

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Date
Link

Companies

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CEO
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Products/Services

References