AdToken (ADT) is an Ethereum-based utility token solution founded by Ken Brook, Kristen Hester, James Young, and Edwin Cheung, that is designed for digital advertising. The ICO for adToken was held on June 26, 2017 and raised $7.7 million. AdToken features an adChain Registry, integration with pre-existing RTB, adToken as a multi-purpose token, and incentives provided to adToken holders who help identify fraudulent publishers. The adToken can be used for applying, challenging, and voting on within the adChain Registry dApp, allowing advertisers to vet every website and help determine which websites are best for their ads.
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