Yroo provides users with side by side price comparison, price history tracking and aggregated product reviews.
Yroo was founded in 2015 by James Cunningham and Nick Zhu. The company raised $14M in funding. Yroo has partnered with over 4,000 merchants and marketplaces including .
In 2016, Yroo announced an expansion to supports its operation in over 35 countries where transactions were being carried out on its platform.
In 2017, Yroo launched a mobile app for in-store price comparisons.
Yroo started as a loyalty website with a reward based referral program where users could earn points for making purchases or referring friends, which could then be redeemed for cash. This program was later dropped in order to focus on the company’s core features.