YouBar customers design bars using a nine-step process on YouBar's website, then order boxes of thirteen bars each. The service is designed for people with specific dietary requirements (particularly vegans, athletes, and people with allergies), and gives the customer control over what goes into the product.
In 1998, Bise and Flynn started making nutrition bars at home using organic ingredients and recipes obtained by from swapping. They launched their product by wrapping the bars in wax paper and distributing them to friends. In 2006, after Flynn graduated from the University of Southern California with a degree in business administration, they expanded it into a custom bar company. It continued to operate from their home kitchen, and then borrowed commercial kitchen space from Bise's synagogue. Shortly after, they moved into their own space, an 800 square-foot commercial kitchen on Beverly Boulevard in Los Angeles, and in 2011, expanded into their current 8,000-square-foot facility in Downtown Los Angeles.
YouBar distributes its product internationally. Every bar is made-to-order, then packaged in a custom wrapper. The company's website averages 1,250 visitors dailyt and has had four million page views since 2008. In 2008, YouBar sales doubled every month.
The product offers more than forty million bar possibilities; The customer can choose the base, the add-on protein powders, nuts and seeds, dried fruits and berries, sweeteners, and grains. The company provides established recipes for the more popular bars, and offers a satisfaction guarantee to customers unhappy with their choice of ingredients.
The firm also produces YouShakes, where customers in a similar manner pick the shake’s ingredients and individual portion size. In 2009, the firm introduced YouTrailMix, a similar product. . In 2010, then launched YouCereal, a similarly personalized breakfast cereal.
YouBar has been featured in the New York Times, the Today Show, Good Morning America, Runner's World, Women's Health, and Today's Health and Wellness.
The firm donates 2% of its annual profits to two charities: the Los Angeles Regional Foodbank and the United States Fund for UNICEF.