Xat is a messaging application designed for businesses to be able to communicate with their entire audience at once.Users can utilize the messenger marketing system to promote their business or send out information. Its parent company is Seicenta, which is a company that gives users the ability to create their own websites.
The company's platform allows for business users to build an artificial intelligence robot to communicate with their consumers. Once created, the specialized chatbot can send out notifications, alerts, and reminders to the business' clients with the intended result of keeping the clients engaged.The application allows for users to execute marketing campaigns through images, videos, and texts. The business' consumers can also give feedback about the company through the application and the business can act accordingly.