Wren (company)

Wren (company)

Wren provides a subscription-based web application to offset individuals' carbon footprint.

Wren is a San Jose, CA-based company that offers a monthly subscription for people who want to offset their carbon footprint. It was founded in 2019 by Landon Brand and Benjamin Stanfield, who both graduated from the University of Southern California in 2019.

Business plan

Customers who buy offsets using Wren will support projects that the company has selected for their additionality (meaning the projects would not have been done without the support of organizations like Wren). Once the offsets are purchased, Project Wren retires them from circulation so they can't be traded on any exchange after their creation. The company makes money by taking a 20% commission above the price of the project for operating expenses and marketing.

Sign up

Users start by going through a carbon calculator that pulls up the average carbon footprint for people living in their country, and then they are asked a few key questions, such as whether they drive and the size of their home. Users can elect to get a more detailed footprint by answering more questions, from the size of the electricity bill to how much is spent on clothing each month. Once the user knows their footprint, they can purchase a subscription plan to offset it.

Projects

Projects include a program in Peru that works with indigenous community members using drones and satellite data to spot early warning signs of deforestation. Wren subscribers would get updated on any activity and patrols that happened to protect the trees. In East Africa, users support a project that trains farmers to plant trees and then pays them to maintain the trees as they grow. Updates include satellite images showing where specific trees were planted and data about the size of each tree as it grows. In some cases, the startup is working with nonprofits to help make data they're already collecting easier for people buying offsets to quickly understand. Project Wren sources its offset investments from Project Drawdown and is trying to choose the projects that the company's founders consider "most additional".

Timeline

People

Name
Role
LinkedIn

Benjamin Stanfield

Co-Founder

Landon Brand

Co-Founder

Mimi Tran Zambetti

Co-Founder

Further reading

Title
Author
Link
Type
Date

Y Combinator-backed Project Wren is aiming to make carbon offsets more consumer friendly

Jonathan Shieber

Web

July 7, 2019

Documentaries, videos and podcasts

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Link

Companies

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CEO
Location
Products/Services

News

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By Ian Randall For Mailonline
February 3, 2020
Mail Online
This figure means that the wren is now more numerous than the blackbird, the robin and the sparrow, a report from the British Trust for Ornithology found.
January 17, 2020
WebWire
Lankum have shared a live edition of their song 'Hunting the Wren', taken from their new album The Livelong Day. The film was shot at their sold out Vicar St headline shows in Dublin. Watch the video. In addition, Lankum have announced their largest headline show to date in London at The Barbican on 15th April 2020 and new dates in the EU and USA. Tickets for are onsale on Friday 17th January 2020 for The Barbican and all US and EU dates are on sale now here. TOUR DATES 16/01/20,...
November 30, 2019
news.yahoo.com
ATLANTA -- In a small suburban park on a muggy morning a few months ago, a woman in elbow-length gloves was armed with a net, a loaf of bread and a tall cardboard box, all in hopes of catching an elusive goose.The goose, whose left leg was tightly wound in fishing line, walked with a pronounced hobble

References

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