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Wicked Healthy

Wicked Healthy

Wicked Healthy is a vegan food brand started by Derek and Chad Sarno in February, 2016. Wicked healthy makes plant-based recipes for vegans and meat eaters that are made available through their website and Wicked Healthy Cookbook.

Wicked Healthy is a vegan food company that creates their own vegan food recipes. Wicked Healthy offers consumers plant-based and vegan recipes on their website and in their own cookbook titled "Wicked Healthy Cookbook". The Wicked Healthy Cookbook was made by both Derek and Chard Sarno and became available in the United States and United Kingdom on May 31, 2018.



The philosophy behind recipes created under the Wicked Healthy brand, according to their website is "80/20: shoot for 80% healthy, 20% wicked and you’ll be 100% awesome". They offer recipes that are health conscious and are made to taste delicious, all while staying 100% plant-based. 



The company was founded by two brothers, Derek and Chad Sarno in February, 2016. Derek Sarno is a chef, co-founder of Wicked Healthy, and Director of Plant Based Innovation for Tesco. Chad Sarno is a chef, co-founder of Wicked Healthy, and Vice President of Culinary for Good Catch Foods. Both Derek and Chad Sarno describe themselves as "plant-pushers" and not "meat-shamers", and make their recipes to be attractive to both vegans and meat eaters.

Timeline

People

Name
Role
Related Golden topics

Beverly Burl

Recipe Development



Chad Sarno

Co-Founder



Chris Kerr

Strategy



Derek Sarno

Co-Founder



Erin Wysocarski

Content



Hiram Camillo

Recipe Development



Ira Chute

Video Production



Kate Fowler

Media



Kelly McShane

Social media & Recipe Development



Pete Vervoni

Culinary education & Recipe Development



Further reading

Title
Author
Link
Type
Date

Chad and Derek Sarno Make Vegan Food 'Wicked Healthy' With Their First Plant-Based Cookbook

Jill Ettinger

Web article



Derek and Chad Sarno to Launch New Plant-Based Meat Company and Turn Chicken Farmers Into Mushroom Growers

Kate Good

News article



Tesco Sold Over 2.5 Million Vegan Wicked Kitchen Ready Meals in the First 5 Months Since Launching

Jill Ettinger

Web article



Documentaries, videos and podcasts

Title
Date
Link





Companies

Company
CEO
Location
Products/Services









References