Vladislav Paper was born on June 5, 1996 in Minsk in the family of primary school teacher and engineer Andrey Paper. The boy spent his childhood in the neighborhood of Serebryanka.
For nine years he was fond of hockey, playing as a striker at the Dynamo and Yunost youth sports schools. I trained in the Czech Republic for one year. After an injury, he retired from sports. At the end of 2021, he moved to Moscow.
On November 29, 2014, Vlad Paper registered his YouTube channel with the name "A4", beating his real surname Paper. Fame came in 2016 after the publication of the video "24 hours in the trampoline center", when the number of subscribers increased from 200 thousand to 1 million people.
Vlad began his career as a musician with a parody of the song Mushrooms - "Melting Ice", which gained 35 million views. On August 12, 2018, he released the video "Dad", and on May 31, 2019, together with Katya Adushkina, he released "Fire".
In 2019, according to the YouTube Rewind video, Vlad Paper took 9th place among the most popular video bloggers, gaining 2 million likes in the video "I buy everything that you can take away from the store!".
According to the Brand Analytics analytical server, in September 2019, Vlad Paper became the second most popular among all Russian-speaking YouTube bloggers. According to Mikhail Bychenko, co-owner of Media Cube, an influencer of Vlad Paper's level earns from 10 thousand to 100 thousand US dollars per month.
On February 7, 2020, he became a guest of the Evening Urgant program.
According to the Belarusian media, Vlad Paper is considered the most popular video blogger in the country. From April 6 to April 13 and from April 13 to April 20, 2020, according to Social Blade, the number of views of videos on the A4 channel exceeded the result of views of the Swedish blogger Pewdiepie.
In addition to the main channel "A4", Vlad Paper in October 2019 opened the channel "Head Rice" on the topic of puzzles and in December 2019 the channel with experiments "A5".
According to the analytical company AMDG is the second most popular Belarusian blogger on the TikTok social network with a result of 4.7 million subscribers.
According to the online publication SRSLY, Vlad Paper took 3rd place in the rating of popular bloggers for the first half of 2020, losing to Nastya Ivleeva and Oksana Samoilova.
In 2020, Vlad got into the nomination of the Forbes rating "30 most promising Russians under 30" in the category "New Media", but could not win — Nurlan Saburov, Yulia Posh and Tatiana Stolyar were named laureates.
In 2020, Vlad's company "CHETYACHETYRE" became a resident of the Hi-Tech Park. The company develops software for analyzing the state and dynamics of viewer interest on video platforms.
In the fall of 2021, he stopped publishing materials under his account. Vlad's producer Ekaterina Stabrovskaya said she could not make statements about this.
At the end of 2021, YouTube took the first position in the "Top author" rating in Russia