Verse Capital Ventures is a Utah based capital venture firm investing in education technology startups. The company focuses on technology integration in teaching, learning and administration in the K-12 education sector. It looks for companies that leverage Critical Success Factors (CSF) and Critical Success Measures (CSM) into their product development strategy. When an investment is made, the startups get sales strategy, state and federal education budgets, coaching for the founders and product implementation strategies. The funding is allocated in various ways depending on how it is intended to be spent.