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Velocity (investment firm)

Velocity (investment firm)

Velocity is a revenue-based investment firm for e-commerce brands in India.

OverviewStructured DataIssuesContributors

Contents

velocity.in
Is a
Investor
Investor
Company
Company
Organization
Organization

Company attributes

Industry
Financial technology
Financial technology
E-commerce
E-commerce
Finance
Finance
Technology
Technology
Financial services
Financial services
Location
Bangalore
Bangalore
B2X
Marketplace
Marketplace
CEO
Abhiroop Medhekar
Abhiroop Medhekar
Founder
Abhiroop Medhekar
Abhiroop Medhekar
Saurav Swaroop
Saurav Swaroop
Atul Khichariya
Atul Khichariya
Number of Employees (Ranges)
11 – 50
Email Address
hello@velocity.in
Full Address
White Wizard Technologies Pvt Ltd, 2nd floor, Incubex HSR Layout (HSR9) #1507, 19th Main, 11th Cross, HSR Layout, Sector 1, Bangalore - 560 102
Investors
‌
Maninder Gulati
Oliver Jung
Oliver Jung
Valar Ventures
Valar Ventures
GE32 Capital
GE32 Capital
Rob Frohwein
Rob Frohwein
Tom Stafford (Entrepreneur)
Tom Stafford (Entrepreneur)
iSeed Ventures
iSeed Ventures
Presight Capital
Presight Capital
...
Founded Date
2020
Total Funding Amount (USD)
30,300,000
Competitors
Capitalise
Capitalise
GetVantage
GetVantage
KredX
KredX
N1 Capital
N1 Capital
Klub
Klub
Outfund
Outfund
Tradeteq
Tradeteq
Key People
Atul Khichariya
Atul Khichariya
Abhiroop Medhekar
Abhiroop Medhekar
Saurav Swaroop
Saurav Swaroop
Latest Funding Type
Series A
Series A

Investor attributes

Invested in
Wellversed
Wellversed
WaterScience
WaterScience

Other attributes

Company Operating Status
Active
Overview

Velocity is an India-based financial services company developing financial technology for e-commerce and direct-to-consumer (D2C) businesses. It was founded in 2020 and has raised more than $30,000,000 in funding over the course of three funding rounds. Investors have included Valar Ventures, Presight Capital, and angel investor Zac Prince.Its focus is on offering revenue-based financing for companies, which is an alternative to venture capital and bank debt.

Services

The company provides financing for D2C businesses in India. Entrepreneurs and business owners can receive up to $500,000 in financing by filling out an online form with information such as revenue and cost details for the business. Marketing and sales data are also needed to receive financing. There are more than fifty parameters that are considered for the loan, and the business will learn if it is approved within five days. Once approved, the business can pay back the financing by having a portion of its revenues collected by Velocity until the financing and a small fee are repaid. The Velocity platform can be integrated with a client's existing software and platforms, including Facebook and Shopify.

Products

Velocity has developed other financial products for its clients. One product is Velocity Insights, which is live for beta users. It is a platform that offers automated performance reports for direct to consumer brands. Clients can connect their sales and marketing accounts to receive information about their business metrics. This information is delivered daily to the client's Whatsapp account. The platform provides information regarding topics such as the performance of marketing campaigns on social media and the efficiency of offering discounts to procure more customers.

The company has also developed a corporate card for its clients, which is powered by VISA. It is a prepaid card that gives clients 1% cashback on all transactions. It is intended to cover business purchases such as marketing spends, software-as-a-service subscriptions, and travel expenses. When clients order the card, it comes in both virtual form and as a physical card. There is also a dashboard available to show clients their spending and their cashback amount.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Velocity raises $10.3 mn to build financing products for future businesses in India

Shruti Mishra

https://www.cnbctv18.com/startup/velocity-raises-103-mn-to-build-financing-products-for-future-businesses-in-india-8709681.htm

Web

March 24, 2021

Velocity, a revenue-based financing platform in India, raises $20 million led by Peter Thiel's Valar Ventures - TechCrunch

https://techcrunch.com/2021/11/16/velocity-a-revenue-based-financing-platform-raises-20-million-led-by-peter-thiel-valar-ventures/

Web

November 16, 2021

Working Capital Solutions: Leveraging Revenue-Based Financing for D2C Growth | Ft. velocity

https://www.youtube.com/watch?v=X2gEiY-EGDU

Web

November 10, 2021

References

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