US Patent 9743381 System, method, and recording medium for detecting and leveraging brain waves present in a user's state of flow to control digital and physical notifications

A notification control method, system, and non-transitory computer readable medium, include a state of flow detecting circuit configured to detect a state of flow of brain waves of a user from user data, a notification priority setting circuit configured to set a notification priority setting by ranking a type of a notification to be delivered to a user device according to an importance of a message associated with the notification, and a notification control circuit configured to control the notification to be output on the user device at an allowable time based on a rank of the notification priority setting being higher than a rank of the state of flow of the user.