A method comprising identifying content to underlay digital content of a display, displayed through a user interface creating a temporary array; populating a temporary array with the identified content for underlayment; and responsive to an input, transforming the temporary array into a populated digital underlayment. The content can be one or more of the following: video, text, static image, ticker, live video, live stream, recorded stream, live broadcast, or recorded broadcast. The display can be a webpage of an online marketplace, social media site, or website.