US Patent 11714963 Content modification using natural language processing to include features of interest to various groups

According to one embodiment of the present invention, a system for modifying content associated with an item comprises at least one processor. Features of interest of the item to a plurality of different groups are determined based on user comments produced by members of the plurality of different groups. The members within each group have a common characteristic. The features of interest to each group within the content associated with the item are identified, and the content associated with the item is modified by balancing the features of interest to the plurality of different groups within the content associated with the item. Embodiments of the present invention further include a method and computer program product for modifying content associated with an item in substantially the same manner described above.