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US Patent 11386457 Informed opt-in previews for video advertisements

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Is a
Patent
Patent

Patent attributes

Patent Applicant
Pinterest
Pinterest
Current Assignee
Pinterest
Pinterest
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
11386457
Date of Patent
July 12, 2022
Patent Application Number
15099432
Date Filed
April 14, 2016
Patent Primary Examiner
‌
John Van Bramer
CPC Code
‌
G09G 5/003
‌
G09G 5/005
‌
G09G 5/34
‌
G09G 2370/042
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G09G 2354/00
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G06F 3/14
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G06F 3/0485
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G06Q 30/0273
...

The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three—five seconds in length and simply provide an overview of the video advertisement.

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