US Patent 11328322 Method and apparatus for provisioning optimized content to customers

A method and an apparatus for provisioning optimized content to customers are disclosed. The method includes determining at least one attribute associated with a customer active on a web interface associated with an enterprise. A plurality of baseline contents and a plurality of content elements are accessed from a database and at least one baseline content and at least one content element are selected based on the at least one attribute associated with the customer. A customized advertisement is generated using the at least one baseline content and the at least one content element.