Patent attributes
Methods and systems are provided. One method includes receiving, by a server, data from a vehicle over a wireless network. The data includes information usable to identify a user account. The user account being accessible by the server to identify a profile of a user, and the profile of the user includes preferences of the user and learned behavior of the user. The method further includes receiving, by the server, a geo-location of the vehicle for a time of day. Then, identifying, by the server, supplemental content that is available for sending to the vehicle based on the geo-location of the vehicle. The method includes filtering, by the server, the supplemental content based on a contextual analysis of one or more preferences of the user, the learned behavior of the user, the time of day and the geo-location of the vehicle. Said filtering eliminates sending supplemental content to the vehicle for display that is predicted to have a likelihood of not being used or preferred by the user based on said contextual analysis. The method includes sending, by the server, supplemental content to the vehicle for display to a screen or output via a speaker of the vehicle, the supplemental content that is sent is not filtered out from being sent to the vehicle.

