Patent attributes
Disclosed herein is a temporary display rack that is rugged, re-usable, and easy to assemble. The temporary display rack may be used as a specialty display in a retail store for a limited-time marketing campaign. The temporary display rack includes a chassis (e.g., a disposable chassis) which has at least two display panels with display graphics and a scannable display code (e.g., a unique scannable display code) for retail activation. The temporary display rack also includes a plurality of shelves (e.g., disposable shelves) configured to be supported by the disposable chassis. The disposable chassis and disposable shelves are typically made of a honeycombed cardboard material. The temporary display rack includes a re-usable base configured to support the chassis and shelves. Typically the re-useable base is made of plastic, and as such it can be kept and utilized with a new disposable chassis and disposable shelves for a new marketing campaign.
