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The Vegetarian Butcher

The Vegetarian Butcher

The Vegetarian Butcher is a company operating out of Utrecht, Netherlands, founded by Jaap Korteweg in 2010 focused on the development and production of plant-based meat and fish alternatives.

The Vegetarian Butcher was founded in 2010 by Jaap Korteweg, and is located in Utrecht, Netherlands. Jaap Korteweg has the following to say regarding why he founded The Vegetarian Butcher in 2010 "I was a ninth generation farmer and a big meat lover.I was hooked on the taste of meat. I tried to be a vegetarian for ethical reasons but it was very difficult so I started The Vegetarian Butcher for my own needs. Plant-based meat products with a taste, texture, and nutritional value which is almost indistinguishable from the real thing."

The Vegetarian Butcher makes plant-based meat and fish alternatives. Since its founding in 2010, the founder of the company and the company itself has won many awards, these include: EY Entrepreneur Of The Year in 2015 and 2016, PETA's "Most animal friendly company of the year" award, Triodos Hart prize, Smaak van Nederland award, The Veggie Bite Award, and won bronze in the De Telegraaf "golden meatball" competition.

Partners

Wageningen University

In 2015, The Vegetarian Butcher worked with Wageningen University to create the world's first commercially available 100% plant-based steak alternative.

Funding

Crowdfunding campaign

In 2015, the Vegetarian butcher raised $2,500,000 through a crowdfunding campaign. They raised the money to build a new production facility.

Timeline

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People

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Related Golden topics

Jaap Korteweg

Founder & CEO

Niko Koffeman

Concept Designer & marketing Director

Paul Bom

Chef

Further reading

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Author
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Mock meat: the rise of the vegetarian butcher

Sue Quinn

Web article

New Vegan Chicken Nuggets and Chicken Chunks Arrive at Major UK Supermarket

Charlotte Pointing

Web article

The Vegetarian Butcher: What turned a ninth generation meat farmer into a plant-based pioneer?

Niamh Michail

Web article

This vegetarian butcher shop sells fresh steaks and chicken -- but it doesn't slaughter any animals

Leanna Garfield

Web article

Documentaries, videos and podcasts

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Companies

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CEO
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References