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The Herbivorous Butcher

The Herbivorous Butcher

The Herbivorous Butcher is a vegan meat shop creating meat-free meats and cheese-free cheeses. Siblings Aubry and Kale Walch founded The Herbivorous Butcher in 2013 in Minneapolis, Minnesota, with the mission to promote healthy and ethical eating.

The Herbivorous Butcher was founded in 2013 by two siblings, Aubry and Kale Walch. The company is making plant-based 100% vegan meet-free meat and cheese-free cheese alternatives, and is America's first "vegan butcher". In January, 2016, The Herbivorous Butcher opened it's first brick and mortar store in Minneapolis, Minnesota, after successfully raising the necessary capital ($61,806) from their Kickstarter campaign.

Herbivorous Acres

Herbivorous Acres is a non-profit organization founded by The Herbivorous Butcher. Herbivorous Acres is a farm sanctuary that protects and rescues animals from cruelty, abuse and neglect.

Funding
Kickstarter campaign

The Herbivorous Butcher ran their own Kickstarter campaign from November 2, 2014 - November 30, 2014 (28 days) with the goal of raising $50,000 to open their own brick and mortar production and retail shop. Their Kickstarter campaign raised $61,806 in funding from 715 backers.

Pledge category
Reward
Number of backers

$10+

The Herbivorous Butcher official kickstarter backer sticker & digital image.

44

$15+

Personalized postcard

16

$25+

Name will be listed on the 'Founders" page of our website, The Herbivorous Butcher official kickstarter backer sticker & digital image, and Personalized postcard.

61

$40+ (limited)

Receive one of the first Italian Sausage packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

49

$40+ (limited)

Receive one of the first Smoky House Ribs packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

49

...

Timeline

November 30, 2014
The Herbivorous Butcher raises a $61,806 crowdfunding.

Funding Rounds

Patents

Further Resources

Title
Author
Link
Type
Date

A Taste of Three Vegan 'Meats' from The Herbivorous Butcher - The Heavy Table

James Norton

Web article

A Vegan 'Butcher Shop' Is Opening In Minnesota

Melissa Locker

Web article

America's First Vegan Butcher Expands With Food Truck Launch

Jemima Webber

News article

The Critics Weigh In on The Herbivorous Butcher's Vegan Meats

Alex Lodner

Web article

The Herbivorous Butcher, All Vegan Butcher Shop - The Business of Going Viral

February 13, 2018

References

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