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The Herbivorous Butcher

The Herbivorous Butcher

The Herbivorous Butcher is a vegan meat shop creating meat-free meats and cheese-free cheeses. Siblings Aubry and Kale Walch founded The Herbivorous Butcher in 2013 in Minneapolis, Minnesota, with the mission to promote healthy and ethical eating.

The Herbivorous Butcher was founded in 2013 by two siblings, Aubry and Kale Walch. The company is making plant-based 100% vegan meet-free meat and cheese-free cheese alternatives, and is America's first "vegan butcher". In January, 2016, The Herbivorous Butcher opened it's first brick and mortar store in Minneapolis, Minnesota, after successfully raising the necessary capital ($61,806) from their Kickstarter campaign.

Herbivorous Acres

Herbivorous Acres is a non-profit organization founded by The Herbivorous Butcher. Herbivorous Acres is a farm sanctuary that protects and rescues animals from cruelty, abuse and neglect.

Funding

Kickstarter campaign

The Herbivorous Butcher ran their own Kickstarter campaign from November 2, 2014 - November 30, 2014 (28 days) with the goal of raising $50,000 to open their own brick and mortar production and retail shop. Their Kickstarter campaign raised $61,806 in funding from 715 backers.

Pledge category
Reward
Number of backers

$10+

The Herbivorous Butcher official kickstarter backer sticker & digital image.

44

$15+

Personalized postcard

16

$25+

Name will be listed on the 'Founders" page of our website, The Herbivorous Butcher official kickstarter backer sticker & digital image, and Personalized postcard.

61

$40+ (limited)

Receive one of the first Italian Sausage packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

49

$40+ (limited)

Receive one of the first Smoky House Ribs packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

49

$40+ (limited)

Receive one of the first Teriyaki Jerky packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image

50

$40+ (limited)

Receive one of the first Pepperoni packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

34

$40+ (limited)

Receive one of the first Deli Bologna packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

12

100+

SAUSAGE NAMESAKE: Every week we will be featuring a different sausage and one of those weeks that special sausage could have your name all over it! That's right: We will name the sausage after YOU! And all week long, our employees will offer the sausage to customers by YOUR NAME. Plus you get a free package of the sausage with your name on it!!

30

1000+

LUNCH CATERING - We'll come to your place and cater a lunch for you and five of your friends. (Must be within 30 miles of Minneapolis)

1

150+

HOLIDAY HAM - A ham delivered to your front door for the holidays! (Must live within 10 miles of Minneapolis). Plus the postcard and official backer image.

11

200+

BRICKSTARTER. You'll be able to place a brick with your name on it in our founder's wall at an event next summer. Plus the postcard and official backer image.

13

200+

POP-UP DRIVE IN! Aubry and Kale will rollerskate to your car with up to five people and serve y'all an all-american meal with vegan milkshakes. Plus the postcard and official backer image.

1

300+

AFTER-HOURS DATE NIGHT for two at The Herbivorous Butcher - a vegan feast in our shop served by Aubry & Kale. Plus the postcard and official backer image.

5

325+

MEAT OF THE MONTH CLUB (PICK-UP). Come pick up the meat of the month at our shop for a year (12 total packages). Plus the exclusive "founders" t-shirt, and official backer image.

6

375+

MEAT OF THE MONTH CLUB (SHIPPED). We will ship the meat of the month directly to your doorstep for a year (12 packages total). Plus the postcard, exclusive "founders" t-shirt, and official backer image.

3

400+

VEGAN CHEESE OF THE MONTH (SHIPPED). We will ship the cheese of the month directly to your doorstep for a year (12 packages total). Plus the exclusive "founders" t-shirt, postcard and official backer image.

1

45+

Receive one of the first Bacon packages from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

8

50+

CHAMORRO BBQ JERKY with some serious Guamanian pika flavors from Nana’s BBQ marinade and finadene spice! Will come right from our new kitchen with a special certificate signed by us! Plus the postcard and official backer image.

20

500+

AFTER-HOURS DOUBLE-DATE NIGHT at The Herbivorous Butcher - a vegan feast for four in our shop served by Aubry & Kale. Plus the postcard and official backer image.

3

525+

MEAT AND CHEESE OF THE MONTH (PICK-UP). Come to our brand new shop to pick up the meat and cheese of the month for a year (24 total packages). Plus the exclusive "founders" t-shirt, postcard, and official backer image.

3

60+

Exclusive "founders" t-shirt through kickstarter. Wearing this shirt to our butcher shop will get you $1 off each item purchased. Always. Plus the postcard and official backer image.

122

60+

MEAT & CHEESE SAMPLER (SHIPPED) - Here's your chance to try three of our meats and cheeses. Six items total! A great way to get introduced to our foods or a convenient way to share with a friend!

15

60+

MEAT & CHEESE SAMPLER (PICKUP) - Here's your chance to try three of our meats and cheeses. Six items total! A great way to get introduced to our foods or a convenient way to share with a friend!

15

600+

MEAT AND CHEESE OF THE MONTH. We will ship the meat and cheese of the month directly to your doorstep (24 packages total). Plus the exclusive "founders" t-shirt, postcard, and official backer image.

7

SHOW ALL (30)

Timeline

People

Name
Role
Related Golden topics

Aubry Walch

Co-Founder

Kale Walch

Co-Founder

Further reading

Title
Author
Link
Type

A Taste of Three Vegan 'Meats' from The Herbivorous Butcher - The Heavy Table

James Norton

Web article

A Vegan 'Butcher Shop' Is Opening In Minnesota

Melissa Locker

Web article

America's First Vegan Butcher Expands With Food Truck Launch

Jemima Webber

News article

The Critics Weigh In on The Herbivorous Butcher's Vegan Meats

Alex Lodner

Web article

The Herbivorous Butcher: sausage and steak - but hold the slaughter

Mahita Gajanan

Web article

Documentaries, videos and podcasts

Title
Date
Link

The Herbivorous Butcher, All Vegan Butcher Shop - The Business of Going Viral

February 13, 2018

Companies

Company
CEO
Location
Products/Services

References