Start Fitness is a sports retailer founded in 1991 and based in Cramlington, Northumberland, England. It operates through catalogues, retail shops and its website. It has three retail stores in Newcastle Upon Tyne, Durham and Darlington. It is a subsidiary of W & M Wholesale limited and part of the Start group including Start Cycles and Start Football.
Start Fitness supports a number of local running events such as the Blaydon Race in 2010, and more recently the North East Harrier League.
Start Fitness has two business units based in Newcastle and Durham, with plans to open more stores nationally.
Start Fitness sponsor a number of local and national running events, from the yearly Blaydon Races, to English Schools Athletic Association events.
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