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Soylent

Soylent

Soylent is a company that creates food replacement products founded by Rob Rhinehart.

Soylent was founded in January 2013 by Rob Rhinehart. His stated goal was to find a more efficient food source for humanity.

Soylent is a nutrition beverage that contains all known human nutrients in proportions advised by the US Institute of Medicine.

Initially available only in powder form with separate oil bottle, Soylent was iteratively improved, using version numbers akin to the world of software such as "1.2, 1.3, etc". In 2014 "Soylent 2.0" a ready-to-drink 14oz beverage was released at the cost of $3 per bottle, delivered.

The first flavor "Coffiest" containing coffee powder and flavor, caffeine and l-theanine, was released in 2015.

Initially only available via soylent.com, Soylent became available on Amazon in 2016, and retail outlet 7-11 in 2017. In 2018 Soylent expanded to other large retailers such as Target, Wal-Mart, Ralph's, Safeway, many independent outlets in New York, and elsewhere.

Soylent participated in the YC S12 cohort of Y Combinator, though at the time Rhinehart was working on a different idea, Level RF, which used software defined radios to construct a "network for the internet of things".

Timeline

June 24, 2013

Soylent raises a $800,000 seed round from Hydrazine Capital, Initialized Capital, Andreessen Horowitz and Lerer Hippeau Ventures.

Funding rounds

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People

Name
Role
LinkedIn

Alexis Ohanian

Investor

Garry Tan

Investor

Harj Taggar

Investor

Jack Altman

Investor

John Coogan

Founder

Kevin Warner

Employee

Neil Durbin

Employee

Nicole Westmore

Employee

Rob Rhinehart

Founder

Robert Yemm

Employee

Sam Altman

Investor

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News

Title
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Date
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Description
Jonathan Shieber
February 13, 2020
TechCrunch
Soylent, the once high-flying Los Angeles-based meal replacement startup that has raised $72.4 million in financing from investors including Google Ventures, Lerer Hippeau and Andreessen Horowitz, has shaken up its executive team. This week, the company announced in a blog post that the company's chief financial officer, Demir Vangelov, would be taking over the top [...]
Jonathan Shieber
September 25, 2019
TechCrunch
The meal replacement company Soylent Nutrition, Inc., has added mint chocolate flavor to its line of drinks and snacks. "Our new Mint Chocolate Drink requested by our fans was engineered by Soylent's hard-working team, with the complex tastes of humanity in mind," said Andrew Thomas, Soylent's VP of Brand Marketing, in a statement. In concert [...]
JONAH ENGEL BROMWICH and JOHN HERRMAN
April 18, 2019
www.nytimes.com
The Silicon Valley food-drink of choice is now a 'complete nutrition platform.' The beverage plot thickens.