Social currency

Social currency

Value which comes from a person's presence and influence within social networks and communities.

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Edits on 8 March, 2020
Golden AI"Attach Wikidata entity ID"
Golden AI edited on 8 March, 2020 4:43 pm
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Q7551033
Edits on 19 January, 2019
Daniel Frumkin
Daniel Frumkin approved a suggestion from Golden's AI on 19 January, 2019 4:59 pm
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The idea of social currency gained popularity in the marketing and branding industries with the rise of social media platforms such as FacebookFacebook. Social networks make it easier for people to exchange information and to discover the interests and likes of others, including what brands they support, which entertainers they like, and so on.

Daniel Frumkin
Daniel Frumkin edited on 19 January, 2019 4:58 pm
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Article (+14/-6 characters)

Article

These are all ways in which a person can influence others to support a certain cause, beliefideology, team, brand, or business.

Daniel Frumkin"Added image, description, article, resources, and related topics."
Daniel Frumkin edited on 19 January, 2019 4:57 pm
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Article (+997 characters)
Further reading (+2 rows) (+8 cells) (+204 characters)
Documentaries, videos and podcasts (+1 rows) (+3 cells) (+121 characters)
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Related Topics (+5 topics)
Topic thumbnail

Social currency

Value which comes from a person's presence and influence within social networks and communities.

Article

Social currency is value which comes from a person's presence and influence within social networks and communities.

The idea of social currency gained popularity in the marketing and branding industries with the rise of social media platforms such as Facebook. Social networks make it easier for people to exchange information and to discover the interests and likes of others, including what brands they support, which entertainers they like, and so on.

A person with a lot of connections and influence can start trends or give them momentum, and that has value to brands / businesses that want to sell more products or become more influential and widely known themselves. That value is social currency.

Social currency comes from six types of behavior:

  1. Sharing information
  2. Engaging in conversation
  3. Advocating for a cause
  4. Providing utility
  5. Affiliation with other people/brands
  6. Identification

These are all ways in which a person can influence others to support a certain cause, belief, brand, or business.

Further reading

Title
Author
Link
Type

The Value of Social Currency

Russ Klein

Web

Understanding Your Social Currency Is the Key to Success

Gerard Adams

Web

Documentaries, videos and podcasts

Title
Date
Link

Principle #1 of crafting contagious content: Social Currency

February 1st, 2013

Categories

Related Topics

Edits on 1 January, 2017
Golden AI"Initial topic creation"
Golden AI created this topic on 1 January, 2017 12:00 am
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 Social currency

Value which comes from a person's presence and influence within social networks and communities.

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